youtube se income kese kare
Introduction
Did you know that people watch 5 billion videos on YouTube every day? In fact, 300
hundred hours of video are uploaded to YouTube every minute!
This might not even surprise you, as YouTube is the leading service that made it possible to
easily put videos online in 2005. Flash forward to 2017 and if your marketing strategy does
not have a video component tied to it, your visibility and business growth potential will
suffer. Video should become a critical piece of the marketing puzzle because of how much
video content your audience is consuming.
But, with many other companies knowing this, it’s becoming harder and harder to stand
out amongst your competition. This is why advertising spend does need to be allocated to
services like YouTube in order to gain visibility from your target audience.
Although similar to paid search spend, the world of YouTube advertising can seem a bit
overwhelming and complicated to navigate at first.
Hence, this guide will walk you through the several aspects of running a successful
YouTube channel and make a killing using these tips.
Chapter 1
Introduction
Did you know that people watch 5 billion videos on YouTube every day? In fact, 300
hundred hours of video are uploaded to YouTube every minute!
This might not even surprise you, as YouTube is the leading service that made it possible to
easily put videos online in 2005. Flash forward to 2017 and if your marketing strategy does
not have a video component tied to it, your visibility and business growth potential will
suffer. Video should become a critical piece of the marketing puzzle because of how much
video content your audience is consuming.
But, with many other companies knowing this, it’s becoming harder and harder to stand
out amongst your competition. This is why advertising spend does need to be allocated to
services like YouTube in order to gain visibility from your target audience.
Although similar to paid search spend, the world of YouTube advertising can seem a bit
overwhelming and complicated to navigate at first.
Hence, this guide will walk you through the several aspects of running a successful
YouTube channel and make a killing using these tips.
Chapter 1
About YouTube
YouTube is the leader in online video, and the premier destination to watch, share, and
promote original videos online. YouTube is fully integrated with Google Ad Words for
video, leveling the playing field for businesses that want to reach new customers with
online video.
YouTube is a video Social Networking site and the 2nd most popular search site on the
Internet after Google, who owns YouTube. YouTube video watching is a significant activity
on the Internet, with over 1 billion visits to YourTube daily and over 100 million videos
watched daily. And it's easy for anyone who sees your video to rate it and share it with his
Social Network.
How YouTube Works?
YouTube's theme is “Broadcast Yourself,” and as such encourages everyone to make and
broadcast videos on everything imaginable. YouTube is owned and operated by Google, and
leverages the search power of Google.
All YouTube videos are indexed by Google's search and will appear in Google's search
results when you select Video in the search options on Google. Using YouTube is a great
way to get listed in Google's search results since Google gives YouTube videos priority in
their search results.
YouTube videos can be viewed by anyone with access to the Web site. No user account or
log-in is needed to search for or watch videos. Setting up a user account, on the other hand,
allows you to upload videos, and also lets you customize your viewing with YouTube by
subscribing to “channels” and giving feedback ratings on videos.
When you set up your own YouTube user account, many of the familiar functions of Social
Networking are offered as options, such as sending a YouTube video link to a friend or
contact, commenting on a video, and rating a video. You can also link to a YouTube video
from your blog and include it in a post.
Using YouTube for Marketing
Videos on YouTube can be short and simple. For your marketing, decide on a goal for your
YouTube activity. Some common themes include customer support, educational, product
instructions, customer interviews, employee interviews, event videos, and professional
produced videos.
Your YouTube videos need to have tags and descriptions associated with them for search in
YouTube, so use your keywords and be sure to include them when you upload your video.
Google's search bots cannot index the media, only the text associated with the media, so
adding tags is critical to your video being indexed.
Just like any Social Media, creating an account and only posting once (one Video) won't
have a great impact. Creating a series of videos, however, will result in increased search
optimization and followers of your YouTube channel. Find a way to implement regular
video production into your marketing effort to build an audience on YouTube and increase
your ranking.
Video Production
For production, you can use a hand-held video camera. Any major brand that has a
microphone input will produce good video. Good sound quality is important for video
production and making your YouTube video easy to understand. If you have a story to tell,
make some notes and rehearse those several times to make it sound more natural when
you are reading from them.
If you find you're better at ad-hoc video, keep a video camera with you for part to capture
some of your daily activities. If you have a Smartphone, use the built-in video camera to
capture some short videos. Simple YouTube uploading from a YouTube app is usually a
feature included with most smart phones.
Microsoft Windows Live Movie Maker and the Apple iMovie applications allow basic video
editing and are a good place to start for editing your own video productions. Consider
getting a professional video made if you decide to expand your marketing and want more
complex stories told in your videos. The production quality on YouTube is improving and a
good video production can be created for $1,000-$4,000 as a starting point. The higher the
budget, the more you'll get in scripting, production preparation, and concept development
by a professional. But don't let that stop you from doing something on your own, good
audio quality and a steady camera can result in an excellent video.
Remember, it's the message and content that's important to viewers.
YouTube Analytics
YouTube Analytics is a self-service analytics and reporting tool. It provides data about each
video you upload, so you can easily track how many views it gets, where people are coming
from to find it and what type of people are watching it.
YouTube Analytics can give you information about:
• the 'firsts' for the video, including the first referral from a related video, first referral
from a YouTube search (including the search terms used), first time the video is
embedded in another website
• how many views came from each referral source
• which gender and age groups the video is most popular with
• which countries the video is most popular in
• how many comments and ratings it has received.
YouTube channels
You can set up a YouTube channel for your business, bringing all your videos together. This
allows you to customize your channel with images representing your firm. Your channel
includes an 'About' section where you can provide a short description of your business and
a link to your website or contact details.
Your channel is where you group the videos you make and upload, the videos you watch
and like, and the playlists of videos you create.
Your channel will have a web address (URL) that you can promote on your website or
marketing material. People can subscribe to your channel. This means when they log in to
YouTube your videos will be listed on their YouTube homepage.
You can also create 'playlists' within your YouTube channel to organize your videos by
subject or type. For example, you could have a playlist featuring videos about each of your
product categories, or you might have a playlist for videos contributed by your customers
for a video competition you run.
YouTube Advertising
YouTube incorporates features that let businesses promote their videos to people who
might be interested in them, targeting customers by demographics, topics or interests.
Advertisers pay each time someone views their video. You can choose which locations your
ad will appear in, what format it will be, and even how much you are prepared to pay per
view (if you want to boost the prominence of your ad over your competitors). YouTube's
advertising guide explains how it works.
Why Opt for YouTube for Business?
Starting a business and making sure that it prospers into something profitable – these are
two completely different tasks. You need to put in a lot of effort to make sure that people
see your product or brand. YouTube is one of the best possible tools for this job. Here are
some of the important benefits that your business will get by building a strong presence on
YouTube.
• Popularize your product: If your business is trying to get into a new market with a
particular product, you can simply make a video of the product working and show
the benefits that the product has. If done in a creative manner, you will soon find
that there will be many people liking your video and going for your product.
• Get feedback: You can use YouTube even if you are not completely ready with your
product. It can be a great tool to figure out the response that the product might get.
You simply have to put up the video of your prototype.
• Sharing made easy: As a young business setup, you may have people located at
remote locations. It might not be possible for you to share all the material with
them. YouTube can be a great way to share presentations or something similar with
these remote employees.
• Simplify tasks: For businesses that often get client calls regarding problems with
the product, YouTube can be a lifesaver. You might not have a work force to cater to
all these problems. In that case, you can simply make a video with systematic details
and share it on YouTube so the users can access it.
• Increase your brand visibility: If you are unable to make a video regarding your
business due to time constraints or lack of good content, then there are other
methods. You can simply go, rate and comment on relevant videos. You can also
share some good videos on your channel. Simply by doing this, you are making your
brand more visible and communicating with other users.
• YouTube Insight: Once you have your video on YouTube, comments are not the
only way to analyze them. In addition to comments and ratings, there is an Insight
feature also available on YouTube. This is a reporting function, which provides you
with statistical data regarding the people visiting your video. This is helpful as you
can figure out whether your campaign is actually working or not and make changes
accordingly.
• Increase your site’s traffic: YouTube also allows you to insert links into your
videos. By doing this you can channel traffic from your YouTube video to your own
site. Search engines also index these videos, and video results are comparatively
lesser than text results. This increases the chances of a person finding your business
video through a search.
• Save Money: One of the most important factors in any marketing campaign is
money. Conventional methods like advertising on television or newspaper require a
lot of money, but YouTube allows you to upload your videos completely free. From
setting up your channel to analyzing the traffic on your video, it costs you nothing.
• YouTube Ads: With such a huge number of views everyday YouTube is one site
where you would definitely want to run an ad campaign. You have multiple options
available when it comes to the kind of advertising campaign you want to run. You
can use one of the several marketing programs or you can use the video target tool
to place your ads.
Get the Maximum Out of YouTube
You can build your company’s presence on YouTube, but the job is only half done. To make
sure that your campaign succeeds, you have to put in a lot of effort. The most important
thing would be make proper use of your channel. YouTube gives you the option of
customizing how your channel looks. You should take full advantage of this as it allows you
to stand out amongst other regular channels, and makes a positive impact on the viewer.
Many companies simply ignore their channel. After the initial bursts of enthusiasm, you
may find that there is nothing happening in the channel and this may discourage you. Even
if you have nothing new to post, make sure that you keep up to date with the comments.
You should also make sure that you keep your content organized. You have the option of
creating playlists. So you can group all the relevant videos together into a single playlist, or
you can sort them on the basis of time.
YouTube is one of the fastest growing sites and is a great platform for you to showcase your
company. When it comes to social media marketing there are very few sites more
important than YouTube. All you need to do is make full use of the features provided by the
site and be patient. YouTube can do wonders for your business if used correctly.
Introduction
Did you know that people watch 5 billion videos on YouTube every day? In fact, 300
hundred hours of video are uploaded to YouTube every minute!
This might not even surprise you, as YouTube is the leading service that made it possible to
easily put videos online in 2005. Flash forward to 2017 and if your marketing strategy does
not have a video component tied to it, your visibility and business growth potential will
suffer. Video should become a critical piece of the marketing puzzle because of how much
video content your audience is consuming.
But, with many other companies knowing this, it’s becoming harder and harder to stand
out amongst your competition. This is why advertising spend does need to be allocated to
services like YouTube in order to gain visibility from your target audience.
Although similar to paid search spend, the world of YouTube advertising can seem a bit
overwhelming and complicated to navigate at first.
Hence, this guide will walk you through the several aspects of running a successful
YouTube channel and make a killing using these tips.
Chapter 1
About YouTube
YouTube is the leader in online video, and the premier destination to watch, share, and
promote original videos online. YouTube is fully integrated with Google Ad Words for
video, leveling the playing field for businesses that want to reach new customers with
online video.
YouTube is a video Social Networking site and the 2nd most popular search site on the
Internet after Google, who owns YouTube. YouTube video watching is a significant activity
on the Internet, with over 1 billion visits to YourTube daily and over 100 million videos
watched daily. And it's easy for anyone who sees your video to rate it and share it with his
Social Network.
How YouTube Works?
YouTube's theme is “Broadcast Yourself,” and as such encourages everyone to make and
broadcast videos on everything imaginable. YouTube is owned and operated by Google, and
leverages the search power of Google.
All YouTube videos are indexed by Google's search and will appear in Google's search
results when you select Video in the search options on Google. Using YouTube is a great
way to get listed in Google's search results since Google gives YouTube videos priority in
their search results.
YouTube videos can be viewed by anyone with access to the Web site. No user account or
log-in is needed to search for or watch videos. Setting up a user account, on the other hand,
allows you to upload videos, and also lets you customize your viewing with YouTube by
subscribing to “channels” and giving feedback ratings on videos.
When you set up your own YouTube user account, many of the familiar functions of Social
Networking are offered as options, such as sending a YouTube video link to a friend or
contact, commenting on a video, and rating a video. You can also link to a YouTube video
from your blog and include it in a post.
Using YouTube for Marketing
Videos on YouTube can be short and simple. For your marketing, decide on a goal for your
YouTube activity. Some common themes include customer support, educational, product
instructions, customer interviews, employee interviews, event videos, and professional
produced videos.
Your YouTube videos need to have tags and descriptions associated with them for search in
YouTube, so use your keywords and be sure to include them when you upload your video.
Google's search bots cannot index the media, only the text associated with the media, so
adding tags is critical to your video being indexed.
Just like any Social Media, creating an account and only posting once (one Video) won't
have a great impact. Creating a series of videos, however, will result in increased search
optimization and followers of your YouTube channel. Find a way to implement regular
video production into your marketing effort to build an audience on YouTube and increase
your ranking.
Video Production
For production, you can use a hand-held video camera. Any major brand that has a
microphone input will produce good video. Good sound quality is important for video
production and making your YouTube video easy to understand. If you have a story to tell,
make some notes and rehearse those several times to make it sound more natural when
you are reading from them.
If you find you're better at ad-hoc video, keep a video camera with you for part to capture
some of your daily activities. If you have a Smartphone, use the built-in video camera to
capture some short videos. Simple YouTube uploading from a YouTube app is usually a
feature included with most smart phones.
Microsoft Windows Live Movie Maker and the Apple iMovie applications allow basic video
editing and are a good place to start for editing your own video productions. Consider
getting a professional video made if you decide to expand your marketing and want more
complex stories told in your videos. The production quality on YouTube is improving and a
good video production can be created for $1,000-$4,000 as a starting point. The higher the
budget, the more you'll get in scripting, production preparation, and concept development
by a professional. But don't let that stop you from doing something on your own, good
audio quality and a steady camera can result in an excellent video.
Remember, it's the message and content that's important to viewers.
YouTube Analytics
YouTube Analytics is a self-service analytics and reporting tool. It provides data about each
video you upload, so you can easily track how many views it gets, where people are coming
from to find it and what type of people are watching it.
YouTube Analytics can give you information about:
• the 'firsts' for the video, including the first referral from a related video, first referral
from a YouTube search (including the search terms used), first time the video is
embedded in another website
• how many views came from each referral source
• which gender and age groups the video is most popular with
• which countries the video is most popular in
• how many comments and ratings it has received.
YouTube channels
You can set up a YouTube channel for your business, bringing all your videos together. This
allows you to customize your channel with images representing your firm. Your channel
includes an 'About' section where you can provide a short description of your business and
a link to your website or contact details.
Your channel is where you group the videos you make and upload, the videos you watch
and like, and the playlists of videos you create.
Your channel will have a web address (URL) that you can promote on your website or
marketing material. People can subscribe to your channel. This means when they log in to
YouTube your videos will be listed on their YouTube homepage.
You can also create 'playlists' within your YouTube channel to organize your videos by
subject or type. For example, you could have a playlist featuring videos about each of your
product categories, or you might have a playlist for videos contributed by your customers
for a video competition you run.
YouTube Advertising
YouTube incorporates features that let businesses promote their videos to people who
might be interested in them, targeting customers by demographics, topics or interests.
Advertisers pay each time someone views their video. You can choose which locations your
ad will appear in, what format it will be, and even how much you are prepared to pay per
view (if you want to boost the prominence of your ad over your competitors). YouTube's
advertising guide explains how it works.
Why Opt for YouTube for Business?
Starting a business and making sure that it prospers into something profitable – these are
two completely different tasks. You need to put in a lot of effort to make sure that people
see your product or brand. YouTube is one of the best possible tools for this job. Here are
some of the important benefits that your business will get by building a strong presence on
YouTube.
• Popularize your product: If your business is trying to get into a new market with a
particular product, you can simply make a video of the product working and show
the benefits that the product has. If done in a creative manner, you will soon find
that there will be many people liking your video and going for your product.
• Get feedback: You can use YouTube even if you are not completely ready with your
product. It can be a great tool to figure out the response that the product might get.
You simply have to put up the video of your prototype.
• Sharing made easy: As a young business setup, you may have people located at
remote locations. It might not be possible for you to share all the material with
them. YouTube can be a great way to share presentations or something similar with
these remote employees.
• Simplify tasks: For businesses that often get client calls regarding problems with
the product, YouTube can be a lifesaver. You might not have a work force to cater to
all these problems. In that case, you can simply make a video with systematic details
and share it on YouTube so the users can access it.
• Increase your brand visibility: If you are unable to make a video regarding your
business due to time constraints or lack of good content, then there are other
methods. You can simply go, rate and comment on relevant videos. You can also
share some good videos on your channel. Simply by doing this, you are making your
brand more visible and communicating with other users.
• YouTube Insight: Once you have your video on YouTube, comments are not the
only way to analyze them. In addition to comments and ratings, there is an Insight
feature also available on YouTube. This is a reporting function, which provides you
with statistical data regarding the people visiting your video. This is helpful as you
can figure out whether your campaign is actually working or not and make changes
accordingly.
• Increase your site’s traffic: YouTube also allows you to insert links into your
videos. By doing this you can channel traffic from your YouTube video to your own
site. Search engines also index these videos, and video results are comparatively
lesser than text results. This increases the chances of a person finding your business
video through a search.
• Save Money: One of the most important factors in any marketing campaign is
money. Conventional methods like advertising on television or newspaper require a
lot of money, but YouTube allows you to upload your videos completely free. From
setting up your channel to analyzing the traffic on your video, it costs you nothing.
• YouTube Ads: With such a huge number of views everyday YouTube is one site
where you would definitely want to run an ad campaign. You have multiple options
available when it comes to the kind of advertising campaign you want to run. You
can use one of the several marketing programs or you can use the video target tool
to place your ads.
Get the Maximum Out of YouTube
You can build your company’s presence on YouTube, but the job is only half done. To make
sure that your campaign succeeds, you have to put in a lot of effort. The most important
thing would be make proper use of your channel. YouTube gives you the option of
customizing how your channel looks. You should take full advantage of this as it allows you
to stand out amongst other regular channels, and makes a positive impact on the viewer.
Many companies simply ignore their channel. After the initial bursts of enthusiasm, you
may find that there is nothing happening in the channel and this may discourage you. Even
if you have nothing new to post, make sure that you keep up to date with the comments.
You should also make sure that you keep your content organized. You have the option of
creating playlists. So you can group all the relevant videos together into a single playlist, or
you can sort them on the basis of time.
YouTube is one of the fastest growing sites and is a great platform for you to showcase your
company. When it comes to social media marketing there are very few sites more
important than YouTube. All you need to do is make full use of the features provided by the
site and be patient. YouTube can do wonders for your business if used correctly.
Introduction
Did you know that people watch 5 billion videos on YouTube every day? In fact, 300
hundred hours of video are uploaded to YouTube every minute!
This might not even surprise you, as YouTube is the leading service that made it possible to
easily put videos online in 2005. Flash forward to 2017 and if your marketing strategy does
not have a video component tied to it, your visibility and business growth potential will
suffer. Video should become a critical piece of the marketing puzzle because of how much
video content your audience is consuming.
But, with many other companies knowing this, it’s becoming harder and harder to stand
out amongst your competition. This is why advertising spend does need to be allocated to
services like YouTube in order to gain visibility from your target audience.
Although similar to paid search spend, the world of YouTube advertising can seem a bit
overwhelming and complicated to navigate at first.
Hence, this guide will walk you through the several aspects of running a successful
YouTube channel and make a killing using these tips.
Chapter 1
About YouTube
YouTube is the leader in online video, and the premier destination to watch, share, and
promote original videos online. YouTube is fully integrated with Google Ad Words for
video, leveling the playing field for businesses that want to reach new customers with
online video.
YouTube is a video Social Networking site and the 2nd most popular search site on the
Internet after Google, who owns YouTube. YouTube video watching is a significant activity
on the Internet, with over 1 billion visits to YourTube daily and over 100 million videos
watched daily. And it's easy for anyone who sees your video to rate it and share it with his
Social Network.
How YouTube Works?
YouTube's theme is “Broadcast Yourself,” and as such encourages everyone to make and
broadcast videos on everything imaginable. YouTube is owned and operated by Google, and
leverages the search power of Google.
All YouTube videos are indexed by Google's search and will appear in Google's search
results when you select Video in the search options on Google. Using YouTube is a great
way to get listed in Google's search results since Google gives YouTube videos priority in
their search results.
YouTube videos can be viewed by anyone with access to the Web site. No user account or
log-in is needed to search for or watch videos. Setting up a user account, on the other hand,
allows you to upload videos, and also lets you customize your viewing with YouTube by
subscribing to “channels” and giving feedback ratings on videos.
When you set up your own YouTube user account, many of the familiar functions of Social
Networking are offered as options, such as sending a YouTube video link to a friend or
contact, commenting on a video, and rating a video. You can also link to a YouTube video
from your blog and include it in a post.
Using YouTube for Marketing
Videos on YouTube can be short and simple. For your marketing, decide on a goal for your
YouTube activity. Some common themes include customer support, educational, product
instructions, customer interviews, employee interviews, event videos, and professional
produced videos.
Your YouTube videos need to have tags and descriptions associated with them for search in
YouTube, so use your keywords and be sure to include them when you upload your video.
Google's search bots cannot index the media, only the text associated with the media, so
adding tags is critical to your video being indexed.
Just like any Social Media, creating an account and only posting once (one Video) won't
have a great impact. Creating a series of videos, however, will result in increased search
optimization and followers of your YouTube channel. Find a way to implement regular
video production into your marketing effort to build an audience on YouTube and increase
your ranking.
Video Production
For production, you can use a hand-held video camera. Any major brand that has a
microphone input will produce good video. Good sound quality is important for video
production and making your YouTube video easy to understand. If you have a story to tell,
make some notes and rehearse those several times to make it sound more natural when
you are reading from them.
If you find you're better at ad-hoc video, keep a video camera with you for part to capture
some of your daily activities. If you have a Smartphone, use the built-in video camera to
capture some short videos. Simple YouTube uploading from a YouTube app is usually a
feature included with most smart phones.
Microsoft Windows Live Movie Maker and the Apple iMovie applications allow basic video
editing and are a good place to start for editing your own video productions. Consider
getting a professional video made if you decide to expand your marketing and want more
complex stories told in your videos. The production quality on YouTube is improving and a
good video production can be created for $1,000-$4,000 as a starting point. The higher the
budget, the more you'll get in scripting, production preparation, and concept development
by a professional. But don't let that stop you from doing something on your own, good
audio quality and a steady camera can result in an excellent video.
Remember, it's the message and content that's important to viewers.
YouTube Analytics
YouTube Analytics is a self-service analytics and reporting tool. It provides data about each
video you upload, so you can easily track how many views it gets, where people are coming
from to find it and what type of people are watching it.
YouTube Analytics can give you information about:
• the 'firsts' for the video, including the first referral from a related video, first referral
from a YouTube search (including the search terms used), first time the video is
embedded in another website
• how many views came from each referral source
• which gender and age groups the video is most popular with
• which countries the video is most popular in
• how many comments and ratings it has received.
YouTube channels
You can set up a YouTube channel for your business, bringing all your videos together. This
allows you to customize your channel with images representing your firm. Your channel
includes an 'About' section where you can provide a short description of your business and
a link to your website or contact details.
Your channel is where you group the videos you make and upload, the videos you watch
and like, and the playlists of videos you create.
Your channel will have a web address (URL) that you can promote on your website or
marketing material. People can subscribe to your channel. This means when they log in to
YouTube your videos will be listed on their YouTube homepage.
You can also create 'playlists' within your YouTube channel to organize your videos by
subject or type. For example, you could have a playlist featuring videos about each of your
product categories, or you might have a playlist for videos contributed by your customers
for a video competition you run.
YouTube Advertising
YouTube incorporates features that let businesses promote their videos to people who
might be interested in them, targeting customers by demographics, topics or interests.
Advertisers pay each time someone views their video. You can choose which locations your
ad will appear in, what format it will be, and even how much you are prepared to pay per
view (if you want to boost the prominence of your ad over your competitors). YouTube's
advertising guide explains how it works.
Why Opt for YouTube for Business?
Starting a business and making sure that it prospers into something profitable – these are
two completely different tasks. You need to put in a lot of effort to make sure that people
see your product or brand. YouTube is one of the best possible tools for this job. Here are
some of the important benefits that your business will get by building a strong presence on
YouTube.
• Popularize your product: If your business is trying to get into a new market with a
particular product, you can simply make a video of the product working and show
the benefits that the product has. If done in a creative manner, you will soon find
that there will be many people liking your video and going for your product.
• Get feedback: You can use YouTube even if you are not completely ready with your
product. It can be a great tool to figure out the response that the product might get.
You simply have to put up the video of your prototype.
• Sharing made easy: As a young business setup, you may have people located at
remote locations. It might not be possible for you to share all the material with
them. YouTube can be a great way to share presentations or something similar with
these remote employees.
• Simplify tasks: For businesses that often get client calls regarding problems with
the product, YouTube can be a lifesaver. You might not have a work force to cater to
all these problems. In that case, you can simply make a video with systematic details
and share it on YouTube so the users can access it.
• Increase your brand visibility: If you are unable to make a video regarding your
business due to time constraints or lack of good content, then there are other
methods. You can simply go, rate and comment on relevant videos. You can also
share some good videos on your channel. Simply by doing this, you are making your
brand more visible and communicating with other users.
• YouTube Insight: Once you have your video on YouTube, comments are not the
only way to analyze them. In addition to comments and ratings, there is an Insight
feature also available on YouTube. This is a reporting function, which provides you
with statistical data regarding the people visiting your video. This is helpful as you
can figure out whether your campaign is actually working or not and make changes
accordingly.
• Increase your site’s traffic: YouTube also allows you to insert links into your
videos. By doing this you can channel traffic from your YouTube video to your own
site. Search engines also index these videos, and video results are comparatively
lesser than text results. This increases the chances of a person finding your business
video through a search.
• Save Money: One of the most important factors in any marketing campaign is
money. Conventional methods like advertising on television or newspaper require a
lot of money, but YouTube allows you to upload your videos completely free. From
setting up your channel to analyzing the traffic on your video, it costs you nothing.
• YouTube Ads: With such a huge number of views everyday YouTube is one site
where you would definitely want to run an ad campaign. You have multiple options
available when it comes to the kind of advertising campaign you want to run. You
can use one of the several marketing programs or you can use the video target tool
to place your ads.
Get the Maximum Out of YouTube
You can build your company’s presence on YouTube, but the job is only half done. To make
sure that your campaign succeeds, you have to put in a lot of effort. The most important
thing would be make proper use of your channel. YouTube gives you the option of
customizing how your channel looks. You should take full advantage of this as it allows you
to stand out amongst other regular channels, and makes a positive impact on the viewer.
Many companies simply ignore their channel. After the initial bursts of enthusiasm, you
may find that there is nothing happening in the channel and this may discourage you. Even
if you have nothing new to post, make sure that you keep up to date with the comments.
You should also make sure that you keep your content organized. You have the option of
creating playlists. So you can group all the relevant videos together into a single playlist, or
you can sort them on the basis of time.
YouTube is one of the fastest growing sites and is a great platform for you to showcase your
company. When it comes to social media marketing there are very few sites more
important than YouTube. All you need to do is make full use of the features provided by the
site and be patient. YouTube can do wonders for your business if used correctly.
About YouTube
YouTube is the leader in online video, and the premier destination to watch, share, and
promote original videos online. YouTube is fully integrated with Google Ad Words for
video, leveling the playing field for businesses that want to reach new customers with
online video.
YouTube is a video Social Networking site and the 2nd most popular search site on the
Internet after Google, who owns YouTube. YouTube video watching is a significant activity
on the Internet, with over 1 billion visits to YourTube daily and over 100 million videos
watched daily. And it's easy for anyone who sees your video to rate it and share it with his
Social Network.
How YouTube Works?
YouTube's theme is “Broadcast Yourself,” and as such encourages everyone to make and
broadcast videos on everything imaginable. YouTube is owned and operated by Google, and
leverages the search power of Google.
All YouTube videos are indexed by Google's search and will appear in Google's search
results when you select Video in the search options on Google. Using YouTube is a great
way to get listed in Google's search results since Google gives YouTube videos priority in
their search results.
YouTube videos can be viewed by anyone with access to the Web site. No user account or
log-in is needed to search for or watch videos. Setting up a user account, on the other hand,
allows you to upload videos, and also lets you customize your viewing with YouTube by
subscribing to “channels” and giving feedback ratings on videos.
When you set up your own YouTube user account, many of the familiar functions of Social
Networking are offered as options, such as sending a YouTube video link to a friend or
contact, commenting on a video, and rating a video. You can also link to a YouTube video
from your blog and include it in a post.
Using YouTube for Marketing
Videos on YouTube can be short and simple. For your marketing, decide on a goal for your
YouTube activity. Some common themes include customer support, educational, product
instructions, customer interviews, employee interviews, event videos, and professional
produced videos.
Your YouTube videos need to have tags and descriptions associated with them for search in
YouTube, so use your keywords and be sure to include them when you upload your video.
Google's search bots cannot index the media, only the text associated with the media, so
adding tags is critical to your video being indexed.
Just like any Social Media, creating an account and only posting once (one Video) won't
have a great impact. Creating a series of videos, however, will result in increased search
optimization and followers of your YouTube channel. Find a way to implement regular
video production into your marketing effort to build an audience on YouTube and increase
your ranking.
Video Production
For production, you can use a hand-held video camera. Any major brand that has a
microphone input will produce good video. Good sound quality is important for video
production and making your YouTube video easy to understand. If you have a story to tell,
make some notes and rehearse those several times to make it sound more natural when
you are reading from them.
If you find you're better at ad-hoc video, keep a video camera with you for part to capture
some of your daily activities. If you have a Smartphone, use the built-in video camera to
capture some short videos. Simple YouTube uploading from a YouTube app is usually a
feature included with most smart phones.
Microsoft Windows Live Movie Maker and the Apple iMovie applications allow basic video
editing and are a good place to start for editing your own video productions. Consider
getting a professional video made if you decide to expand your marketing and want more
complex stories told in your videos. The production quality on YouTube is improving and a
good video production can be created for $1,000-$4,000 as a starting point. The higher the
budget, the more you'll get in scripting, production preparation, and concept development
by a professional. But don't let that stop you from doing something on your own, good
audio quality and a steady camera can result in an excellent video.
Remember, it's the message and content that's important to viewers.
YouTube Analytics
YouTube Analytics is a self-service analytics and reporting tool. It provides data about each
video you upload, so you can easily track how many views it gets, where people are coming
from to find it and what type of people are watching it.
YouTube Analytics can give you information about:
• the 'firsts' for the video, including the first referral from a related video, first referral
from a YouTube search (including the search terms used), first time the video is
embedded in another website
• how many views came from each referral source
• which gender and age groups the video is most popular with
• which countries the video is most popular in
• how many comments and ratings it has received.
YouTube channels
You can set up a YouTube channel for your business, bringing all your videos together. This
allows you to customize your channel with images representing your firm.
Your channel
includes an 'About' section where you can provide a short description of your business and
a link to your website or contact details.
Your channel is where you group the videos you make and upload, the videos you watch
and like, and the playlists of videos you create.
Your channel will have a web address (URL) that you can promote on your website or
marketing material. People can subscribe to your channel. This means when they log in to
YouTube your videos will be listed on their YouTube homepage.
You can also create 'playlists' within your YouTube channel to organize your videos by
subject or type. For example, you could have a playlist featuring videos about each of your
product categories, or you might have a playlist for videos contributed by your customers
for a video competition you run.
YouTube Advertising
YouTube incorporates features that let businesses promote their videos to people who
might be interested in them, targeting customers by demographics, topics or interests.
Advertisers pay each time someone views their video. You can choose which locations your
ad will appear in, what format it will be, and even how much you are prepared to pay per
view (if you want to boost the prominence of your ad over your competitors). YouTube's
advertising guide explains how it works.
Why Opt for YouTube for Business?
Starting a business and making sure that it prospers into something profitable – these are
two completely different tasks. You need to put in a lot of effort to make sure that people
see your product or brand. YouTube is one of the best possible tools for this job. Here are
some of the important benefits that your business will get by building a strong presence on
YouTube.
• Popularize your product: If your business is trying to get into a new market with a
particular product, you can simply make a video of the product working and show
the benefits that the product has. If done in a creative manner, you will soon find
that there will be many people liking your video and going for your product.
• Get feedback: You can use YouTube even if you are not completely ready with your
product. It can be a great tool to figure out the response that the product might get.
You simply have to put up the video of your prototype.
• Sharing made easy: As a young business setup, you may have people located at
remote locations. It might not be possible for you to share all the material with
them. YouTube can be a great way to share presentations or something similar with
these remote employees.
• Simplify tasks: For businesses that often get client calls regarding problems with
the product, YouTube can be a lifesaver. You might not have a work force to cater to
all these problems. In that case, you can simply make a video with systematic details
and share it on YouTube so the users can access it.
• Increase your brand visibility:
If you are unable to make a video regarding your
business due to time constraints or lack of good content, then there are other
methods. You can simply go, rate and comment on relevant videos. You can also
share some good videos on your channel. Simply by doing this, you are making your
brand more visible and communicating with other users.
• YouTube Insight:
Once you have your video on YouTube, comments are not the
only way to analyze them. In addition to comments and ratings, there is an Insight
feature also available on YouTube. This is a reporting function, which provides you
with statistical data regarding the people visiting your video. This is helpful as you
can figure out whether your campaign is actually working or not and make changes
accordingly.
• Increase your site’s traffic: YouTube also allows you to insert links into your
videos. By doing this you can channel traffic from your YouTube video to your own
site. Search engines also index these videos, and video results are comparatively
lesser than text results. This increases the chances of a person finding your business
video through a search.
• Save Money: One of the most important factors in any marketing campaign is
money. Conventional methods like advertising on television or newspaper require a
lot of money, but YouTube allows you to upload your videos completely free. From
setting up your channel to analyzing the traffic on your video, it costs you nothing.
• YouTube Ads: With such a huge number of views everyday YouTube is one site
where you would definitely want to run an ad campaign. You have multiple options
available when it comes to the kind of advertising campaign you want to run. You
can use one of the several marketing programs or you can use the video target tool
to place your ads.
Get the Maximum Out of YouTube
You can build your company’s presence on YouTube, but the job is only half done. To make
sure that your campaign succeeds, you have to put in a lot of effort. The most important
thing would be make proper use of your channel. YouTube gives you the option of
customizing how your channel looks. You should take full advantage of this as it allows you
to stand out amongst other regular channels, and makes a positive impact on the viewer.
Many companies simply ignore their channel. After the initial bursts of enthusiasm, you
may find that there is nothing happening in the channel and this may discourage you. Even
if you have nothing new to post, make sure that you keep up to date with the comments.
You should also make sure that you keep your content organized. You have the option of
creating playlists. So you can group all the relevant videos together into a single playlist, or
you can sort them on the basis of time.
YouTube is one of the fastest growing sites and is a great platform for you to showcase your
company. When it comes to social media marketing there are very few sites more
important than YouTube. All you need to do is make full use of the features provided by the
site and be patient. YouTube can do wonders for your business if used correctly.